anaheim ducks

Stanley Cup Playoffs Marketing Campaign

About Project Electrify

"Electrify" was a full campaign for the Anaheim Ducks during their playoff season for the 2017 Stanley Cup. The campaign package includes assets and advertisements for multiple channels such as billboards, bus stops, banners, social, the Marble Arch at the Honda Center, as well as fan apparel.

This Stanley Cup campaign focuses on the explosive energy of the game and strives to visually capture the intensity of the fierce fans and the power of the reverberating arena when it comes to the playoffs.

The Electrify campaign was designed to reflect the intensity and the power of the playoffs. Full of fierce emotion, and inspired by the roaring fans in the arena, this campaign portrays the intensity and energy that is the spirit of hockey.