yoshinoya america

Brand, Advertising, Social Media

Yoshinoya was first established on 1899 in Tokyo; and as the world’s oldest fast food restaurant, Yoshinoya has evolved to keep up with today’s tastes in both food and design for more than 100 years. Working with the marketing team at Yoshinoya America, I had the opportunity to help Yoshinoya do some refreshing and repositioning while keeping true to its 100 year brand authenticity.

Along with the team, I was able to revamp Yoshinoya’s brand voice and image. We redesigned menus, emails, overall look, feel, and voice for advertisements, social media, and web. The following are some of my designs for Yoshinoya America.